• US$300

• 269 designs

• 58 designers

---

Logo Design Brief

Need a logo design for a new company that provides cocktail wear for young professional women, primarily focused on South Asian women, looking for something to wear to their next function. There is a gap in the market and I am looking to fill that gap for 2nd generation Indian women, who want a little bit of tradition and culture but also have contemporary flair. Mixing of American and Indian worlds. Blending, fusion of both of them.

Name is "COALESCE", by Priya... which means blend, fusion , to make 1.. which is combining of both of my worlds into one garment that can satisfy and keep indian roots while also being modern enough for the 2nd generation women.

I would like something (either font, logo, symbol, etc etc) to incorporate something of Indian tradition .. maybe something with direction, travel, fashion worlds meeting... etc. And to be sophisticated, understated, clean, while also getting the message across.

I attached some branding images to get message across.. its mostly neutral and then a Splash of like bright red or fuscia?

Target Market(s)

young professional women (primarily Indian women) looking for an outfit to wear to a wedding, or any indian event.

Industry/Entity Type

Fashion

Logo Text

Coalesce

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• something that blends, and an indian tradition touch. I am from gujurati, anything gujurati or hindi or some font or logo or background image or shape incorporating that, while also being clean and modern looking. Understated blending of both indian and american culture.
• juxtaposition in indian culture and american modernity.

Nice to have

• words that come to mind, : transcends borders, culture compass, nostalgia (West culture going back to East), Appreciation of concept of LESS IS MORE, proud of roots, celebration of roots, diverse, rich and pure, looks expensive, juxtaposition between structure and feminity.

---

Files

Download all files - 79.5 MB