Logo design for "Straits Laundry"

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This customer received 178 logo designs from 59 designers. They chose this logo design from artsterdam as the winning design.
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Logo Design Brief
The logo will be used on laundromats across South East Asia. It needs to be bright and can be noticeable from afar. So pretty much a logo/signage.
I have attached files below of logos and signage of shops that we like, please refer to them. The Logo should say "Straits Laundry" and below the company name it should say "On-Premises & Commercial Laundry".
"On-Premises & Commercial Laundry" is not necessary to put if it doesn't look nice. But you can try to implement it.
Please visit our Facebook Page to get an idea:
https://www.facebook.com/StraitsLaundry/
Target Market(s)
Residents that want to wash their clothes living in low to high income areas of South East Asia.
Logo Text
Straits Laundry
Logo styles of interest
Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) Important to have the company name "Straits Laundry"