Himma&Co. logo and store branding

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This customer received 166 logo designs from 72 designers. They chose this logo design from Chandan Kumar as the winning design.
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I need a logo and branding for my shopify store and my Facebook page. I am creating a drop shop fashion jewelry business.
I will be fashion statement jewelry. It will compete with big box retailers like Banana Republic, J.Crew, Madewell, and Ann Taylor. It will be fashionable but affordable.
I chose the name Himma because it means self aspiration in arabic. Women don't always know how strong, beautiful and capable they are. I want them to wear my jewelry to remind them of their beauty and capacity, so that they radiate confidence, elegance and charm.
Target Market(s)
My target market is fashion forward 15-60 year old women. Who are trendy, like to accessorize, but are also smart shoppers. These are women who shop at Nordstrom, TJ Maxx, banana republic, mango, Zara, etc. Women today cross multiple channels. My store will sell high quality jewelry, at affordable prices.
Industry/Entity Type
Jewelry Store
Logo Text
Tag line: Aspire Brillance. Ornament Strength. Radiate Charm.
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want the look and feel of my website to be feminine, clean, trendy, and sharp. I was thinking of the colors white, black, and gold. I love polka dots, and I was think gin of a white background, with gold polka dots and black bold wording. Or maybe a white background with black polka dots and gold. Not sure. I also love the color gray. I'm not committed to any of these ideas, just wanted to share in case it is helpful.