• US$60

• 24 designs

• 4 designers

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Business Card Design Brief

We are a small (but highly effective) suicide prevention charity in Australia looking to improve our brand. We recently rebranded in 2016 and have a new name and logo, but need new business cards designed. We are looking for something modern, bright, corporate, clean, cutting edge. It needs to work for the corporate sector, as thats to whom we are appealing for funding, but also to govt and public.

You have quite a free reign to design something cool, modern and a bit different. Use of logo is flexible - so show all or part, and get rid of or change the use of words underneath the logo. e.g. Drop second line (shown in grey) and just use name in one colour, or don't use name at all. Ok to use partial logo, for example ending off the card so its just strongly implied and not fully visible. Try us - we're looking for artistic!

Target Market(s)

Corporate funders, therefore large multinationals and govt. Want to convey strength and professionalism despite very small organisation behind the scenes.

Industry/Entity Type

Charity

Contact Information for Business Card

Pete Nicholls
CEO
Parents Beyond Breakup
+61 (0)468 303706
pete.nicholls@parentsbeyondbreakup.com
www.parentsbeyondbreakup.com

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Rear of card should list our organisational values and our address, so that the front is a cleaner, minimal design. Values (bolder) and address (subtle) are:
• One big family
• Sleep well at night
• Open heart, open mind
• If not us, who?
• Rock solid
• Do more with less
• PO Box 2333, Coffs Harbour, NSW 2450 Australia
• The values might be floating and in background, as long as legible. Use of different shades for the values could work too.
• If there is room, and putting too much on the back of the card is not a problem, then adding our strategy would be great as well. This is:
• Focus: Individual, Cultural, Systemic.

Nice to have

• Minimal colours, definitely the logo Ochra (colour of Australian earth) but then perhaps shades of grey to black only, alongside this.
• Am ok with having partial logo, meaning it goes off the card or use of just the curves - no need for entire logo to be displayed. The logo can be 'implied' if not fully displayed, but should be obviously branded as PBB due to enough of the logo showing. Happy for full logo to be showing too. Just want to give artists / designers free reign to go a bit funky, as far as thats possible with a corporate card!
• Please remove last grey line from logo if using whole logo, as that is now superfluous and not used. Also, the name 'Parents Beyond Breakup' under the image of the logo can be one colour for a cleaner look - so either ochre to match logo of some greyscale.

Should not have

• Cannot have anything that is gender specific as we support mums, dads, kids, same sex parents - thats why our logo implies two parents and a child but the parents gender cannot be seen and the colours represent Australia (ochre soil) versus something that might be associated with a gender.

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