• A$300

• 403 designs

• 142 designers

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Logo Design Brief

We need a logo for an overarching company for a group of healthcare/patient focused clinics. Our target audience is the general consumer who is looking to focus on their health. H is to stand for a variety of words: 'health', 'human', 'holistic', hope'. X represents unlimited potential - it's limitless and variable. This logo must represent a professional, clinically focused brand which is changing the way patients access healthcare; it should be dynamic, fresh and be able to support our other businesses as an overarching brand. Some key values of our businesses: leaders, one-stop-shop, innovators, solution providers, understanding, holistic. What do we do? We change/save lives, inspire and empower, educate and motivate, changing the healthcare market, push-the-envelope. The final design should communicate a holistic, welcoming and professional brand which is continually growing.

Target Market(s)

A corporate brand, to educate consumers on open-access to healthcare.

Industry/Entity Type

Healthcare

Logo Text

HX

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Not generic/older style fonts

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The 'HX' is the primary feature of the brand, however we'd like some sub text to outline what we do underneath. We've come up with the below, however open to suggestions based upon the brief:
• Unlock your potential / leaders in healthcare / The Human Potential / The Health Innovators

Nice to have

• Fresh, bold and innovative design.

Should not have

• The X should not be used as a 'history' or a 'prescription' term; i.e, no smaller subscript to represent a diagnosis (Rx, Px, Hx)

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