• C$150

• 127 designs

• 40 designers

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Logo Design Brief

looking for a strong, easily distinguishable, stand alone logo for a world renowned horse trainer.
Jim Anderson trains through natural horsemanship methods and then takes the horses into 'the real world'- competing at national and international events, he's well liked and well respected for his ability to handle horses. His groundwork program involves liberty work, so looking for the logo to convey a bit of softness, as well.

the ranch already has a brand, Star Bar Ranch, which consists of a 6 point star with a straight bar underneath. the horses, as well as equipment are branded with the brand, but the star is often mistaken for the Star of David, which wouldn't be so bad if Jim was actually Jewish (which he isn't.. ha)
I'd like to build upon and revise the Star Bar brand- maybe by putting initials in the star, or by incorporating a horse in the logo somehow, revising the star, etc.

The business used to be known as Jimmy Anderson Horsemanship, but I'd like to move away from that and incorporate "Higher Horsemanship | Jim Anderson" or that sort of idea.

The finished logo should be able to stand alone without lettering or wording, but also be able to have the descriptive words/names as well- ideally i would love to have the logo all alone on a hat or a jacket and have ppl know exactly what it was, without descriptors/words if they weren't on there.

Target Market(s)

equestrians, men aged 25-45, women aged 18-55

Industry/Entity Type

Horseback Riding

Logo Text

Higher Horsemanship | Jim Anderson | JA

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• bold, easily distinguishable, stand alone logo/brand
• re-worked 6 point star to go with "Star Bar" Ranch Brand

Nice to have

• Horse incorporated into the design somehow- horse head, hoof print, silhouette, etc?
• Maybe Lettermark logo with small Star Bar design?

Should not have

• too scrawly or feminine

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Files

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