• A$1460

• 76 designs

• 20 designers

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Web Design Brief

The project will consist of 3 designs
The homepage
A city hub page
A general content page

The main audience who will visit the website will be (in Order of importance:

1) Visitors
- Mainly women 24 – 54 years (they are the main ticket buyers)
- In a relationship – so will go to the show with their partner
- In a good paying job or home maker – and who have disposable income to spend $30 a ticker
- Enjoy food, wine and going out
- Looking for a fun day out – although an event that is about food and wine – it is an event that most people will go to and have a fun day out – not too pretentious

A smaller proportion of the audience will be:
2) Exhibitors & sponsors ( both prospective and existing)
3) Media

Objectives:

- Functionality on home page and sub pages needs to be updated, clear, easy to navigate and inject a sense of ‘fun’ – need to make it look more professional
- Need to incorporate the many things that need to be on the home page and sub pages in a visually appealing manner
- Ensure the ‘Cons’ above are considered and reflected in functionality and design
- To not be too focus on the colours (these can be changed) – but focus on the functionality and overall design opportunities.

Approach:


Keywords to describe the Good Food & Wine Show:
Fun day out, discover, learn, indulge, entertaining

Other website examples:

Some great consumers event websites from the UK really make our website look basic and juvenile – and below are some examples of the presentation of how we would like our website to look like:

http://www.tastefestivals.com/london/ This website is clean, includes good social media integration and exudes a sense of fun. Their content pages, such as the features landing page also presents options in a clear and visually appealing way with a series of boxes including image and text http://www.tastefestivals.com/london/content/343/Features

http://www.granddesignslive.com/ - this is also a great website – and it incorporates all the elements we would be looking for on our homepage – but the background/skin also includes a sense of fun and cheekiness. Subpages also are consistent.

Features

• Its a fun day that offers great value for money
• Caters to all visitors, regardless of different levels of knowledge or interest in food, wine and cooking.
• Sample great quality food and wine products from hundreds of reputable exhibitors
• Learn more through many of the shows feature activities (Celeb Theatre, Wine Theatre, Cooking & Cheese Classes)

Functionality & Structure:

In a user friendly, easy to view way, we need to incorporate the following functionality elements on home page:
- main header (that will incorporate our current creative) with a ‘fun’ skin
- navigation tabs/references (hone, location, tickets, blog, sign up, exhibitors)
- navigation/content banner (rotating)
- Area for small intro about the show
- News and highlight section
- New exhibitors section
- Obvious Ticket call to action
- Obvious sign up call to action
- Social media buttons or links ( really like the moving gifs on the Grandesignslive.com site
- area for advertising (MREC size) to sell to exhibitors/sponsors
- Show dates for all 5 shows (maybe in main header)

Subpage layout is also important and needs to reflect the homepage – so would also like to see examples of how this would look and tie in with navigation – we generally have a lot of content on these pages, so clear navigation would be useful. – see below for further details of functionality for city Hubs

‘CITY HUB’ BRIEF
When navigating to each location the user will be taken to a ‘CITY HUB’ which should replicate design and content elements of a main HOME page, as well as reflect more specific information for each Show. Elements which must appear on this page are:
• FEATURES – which may be displayed in categories (in boxes, see appendix 1.0) which will link through to relevant content pages. Or in one box which will link through to a features page with all presented in boxes
• CHEFS – may be displayed as a separate icon box which will link to chefs page with bios, Celeb Theatre timetable etc.
• TICKETS – either a button or clear callout to purchase tickets
• PLAN YOUR DAY – may be displayed in a separate content box which will then link through to getting there, sample itineraries and downloadable pocket show guide for visitors to print before coming to the Show.
• WHO’S EXHIBITING – to link back to city specific exhibitor lists


Our current website is out of date and has the following inadequacies (www.goodfoodshow.com.au) -

The project will consist of 3 designs
The homepage
A city hub page
A general content page

The main audience who will visit the website will be (in Order of importance:

1) Visitors
- Mainly women 24 – 54 years (they are the main ticket buyers)
- In a relationship – so will go to the show with their partner
- In a good paying job or home maker – and who have disposable income to spend $30 a ticker
- Enjoy food, wine and going out
- Looking for a fun day out – although an event that is about food and wine – it is an event that most people will go to and have a fun day out – not too pretentious

A smaller proportion of the audience will be:
2) Exhibitors & sponsors ( both prospective and existing)
3) Media

Objectives:

- Functionality on home page and sub pages needs to be updated, clear, easy to navigate and inject a sense of ‘fun’ – need to make it look more professional
- Need to incorporate the many things that need to be on the home page and sub pages in a visually appealing manner
- Ensure the ‘Cons’ above are considered and reflected in functionality and design
- To not be too focus on the colours (these can be changed) – but focus on the functionality and overall design opportunities.

Approach:

To be perceived as a fun, entertaining event with something for everyone - website creative and navigation must reflect this.

Keywords to describe the Good Food & Wine Show:
Fun day out, discover, learn, indulge, entertaining

Other website examples:

Some great consumers event websites from the UK really make our website look basic and juvenile – and below are some examples of the presentation of how we would like our website to look like:

http://www.tastefestivals.com/london/ This website is clean, includes good social media integration and exudes a sense of fun. Their content pages, such as the features landing page also presents options in a clear and visually appealing way with a series of boxes including image and text http://www.tastefestivals.com/london/content/343/Features

http://www.granddesignslive.com/ - this is also a great website – and it incorporates all the elements we would be looking for on our homepage – but the background/skin also includes a sense of fun and cheekiness. Subpages also are consistent.

Features

• Its a fun day that offers great value for money
• Caters to all visitors, regardless of different levels of knowledge or interest in food, wine and cooking.
• Sample great quality food and wine products from hundreds of reputable exhibitors
• Learn more through many of the shows feature activities (Celeb Theatre, Wine Theatre, Cooking & Cheese Classes)

Functionality & Structure:

In a user friendly, easy to view way, we need to incorporate the following functionality elements on home page:
- main header (that will incorporate our current creative) with a ‘fun’ skin
- navigation tabs/references (hone, location, tickets, blog, sign up, exhibitors)
- navigation/content banner (rotating)
- Area for small intro about the show
- News and highlight section
- New exhibitors section
- Obvious Ticket call to action
- Obvious sign up call to action
- Social media buttons or links ( really like the moving gifs on the Grandesignslive.com site
- area for advertising (MREC size) to sell to exhibitors/sponsors
- Show dates for all 5 shows (maybe in main header)

Subpage layout is also important and needs to reflect the homepage – so would also like to see examples of how this would look and tie in with navigation – we generally have a lot of content on these pages, so clear navigation would be useful. – see below for further details of functionality for city Hubs

‘CITY HUB’ BRIEF
When navigating to each location the user will be taken to a ‘CITY HUB’ which should replicate design and content elements of a main HOME page, as well as reflect more specific information for each Show. Elements which must appear on this page are:
• FEATURES – which may be displayed in categories (in boxes, see appendix 1.0) which will link through to relevant content pages. Or in one box which will link through to a features page with all presented in boxes
• CHEFS – may be displayed as a separate icon box which will link to chefs page with bios, Celeb Theatre timetable etc.
• TICKETS – either a button or clear callout to purchase tickets
• PLAN YOUR DAY – may be displayed in a separate content box which will then link through to getting there, sample itineraries and downloadable pocket show guide for visitors to print before coming to the Show.
• WHO’S EXHIBITING – to link back to city specific exhibitor lists


Our current website is out of date and has the following inadequacies (www.goodfoodshow.com.au) -

- Dated design/layout
- Homepage too text heavy
- No content boxes that can be used for different features/areas (eg. News, Exhibitors etc)
- Uninspiring colours and skin(eg. grey background), does not reflect ‘a fun day out’
- Limited presence of social media platforms and lacks ‘community’
- No continuity in sub pages
- main banner too big – takes up too much space on homepage

Industry/Entity Type

Advertising

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• As per above brief.
  
  In addition:
  Floating social media buttons on side
  Wrap around image
  Drop down menu (specifically for the location nav item)
  
  
  To be perceived as a fun, entertaining event with something for everyone - website creative and navigation must reflect this.