Club Soto Logo for a new Marketing platform in the Coupon industry

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This customer received 250 logo designs from 64 designers. They chose this logo design from suria as the winning design.
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Logo Design Brief
A new logo is needed for a Phoenix AZ based company. The company is a revolution to the coupon industry. Designed to help merchants "future pace" their businesses by offering future savings to consumers with out making their product look cheap or under valued. Think Groupon for a high end clientele. The name "Club Soto" is for 2 reasons. 1. it is a membership or Club based platform for the merchants and 2. It does not reflect coupon or cheap discounts.
Target Market(s)
High end merchants and consumers
Industry/Entity Type
Marketing
Logo Text
Club Soto
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy to remember
Nice to have
- Not sure
Should not have
- Not sure