Wine store needs a fun, fresh logo
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This customer received 91 logo designs from 36 designers. They chose this logo design from yen as the winning design.
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Our retail store, Green's Wines & Spirits, is a wine and liquor store based in New York. We would like to use mainly two colors - green and purple. We want the logo to be fun, creative and original. We would like to avoid cliche things like grapes or bottles, unless it is incorporated into the logo in a creative way.
You are NOT restricted to this but one of the ideas we had for a logo was:
1) Given that our store is called "Green's", we would like to have a play-on-words logo that works off the name to emphasize one of the core aspects of our company - "eco-friendly". Ideally, the logo should be a fresh, simple illustration, yet convey the two main ideas - wine and "eco-friendly".
2) Another option is to have a letterform logo using either "G" or "GW". I'll leave the creativity upto you but maybe something like a "G" that incorporates some form of liquid (wine) within the "G"..
Some examples can be found here:
http://www.2expertsdesign.com/inspiration/50-creative-logo-designs-that-use-letterform-marks-as-a-symbol
Any other ideas you have will definitely be taken into consideration. Thanks!
Updates
Project Deadline Extended
Reason: More updated brief..
Added Wednesday, November 06, 2013
Industry/Entity Type
Retail
Logo Text
Green's Wines
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must have:
- wow factor
- recognizable from a distance
- memorable
Should not have
- Please do not have this in the logo:
- no barrels, vine leaves or grapes
- don't want the conventional, cliched wine stereotypes
- nothing elaborate or overly decorative