• US$270

• 67 designs

• 19 designers

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Packaging Design Brief

We need a label design for our new bottles of kombucha that we are launching in China. In total there are four flavors.
Mint Oolong, Raspberry, Blueberry, and Pineapple.

If you don't know what kombucha is please look it up. It's important you understand the product before designing. It's a health drink created by fermenting tea.

We have already created a label but it doesn't feel quite right. It doesn't have enough personality. It needs more life, more refreshing, something you want to grab and drink. Now it is too bland. We have attached photos of the current label along with the AI file for you to work off of.

Target Market(s)

Health conscious upper-middle class living in Shanghai and Beijing.

Industry/Entity Type

Retail

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All text below needs to be included on the label. Both English and Chinese are important so do not make one language smaller than the other. They should be equal. The QR code also needs to be kept.
• The brand is PAPP'S TEA, the product is kombucha. The brand logo is in the attachments.
• Label Content: (Also refer to current label in attachments!)
• PAPP'S TEA
• Kombucha
• MINT OOLONG 伯爵乌龙
• RAW KOMBUCHA
• Fermented Tea 活菌茶饮
• 100% Naturally Fermented 天然发酵
• Return to Balance 找到平衡
• Lovingly Crafted by PAPP'S TEA 手工酿造
• Our small batch brewed kombucha is packed with Probiotics and rich in Polyphenols 我们只用小桶发酵，充满益生菌，富含茶多酚
• Keep refrigerated - do not shake. Three months shelf life. If the product contains small pieces of culture sediment, it is completely normal and just the way nature meant it to be.
• 储存和运输条件：0’C-7’C
• 温馨提示：请保持冷藏、禁止撞击、加热或0’C以下冷冻，防止爆瓶。由活性菌天然发酵，内有菌丝属品质更佳更上乘，少许沉淀物属于正常现象，请放心饮用。

Nice to have

• It would be nice to keep the structure of PAPP'S TEA vertical and Kom Bu Cha broken down vertically next to it. This is not a requirement, so if you have something better that's fine, but this structure we currently already like.
• The rolling edge at the top of the label is not fixed. It can be altered. Feel free to try something different if you like.
• The font type we are using is Titillium.
• There should be different color themes between the different flavors.

Should not have

• The bottles are 300ml in size so the face of the bottle is quite narrow, so do not make content too lateral. It's best to break up the design into vertical parts because when you hold the bottle in your hand you can only see 2/5 of the bottle's face at a time.

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Files

Download all files - 10.1 MB