New Logo Design Project for Arrow Laser

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This customer received 125 logo designs from 47 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
Refresh of 22 year old logo. We are a laser cutting service provider, supplying laser cut parts to manufacturing businesses around Melbourne and interstate. We need a new logo to celebrate and coincide the relocation of the business to a new building and the purchase of the most powerful laser cutting machine in the Southern hemisphere. Perfect time for an update.
Target Market(s)
Manufacturers of mostly metal products but also plastic and timber products.
Industry/Entity Type
It Service
Logo Text
Arrow Laser
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to be printed or displayed on a white background (for printing) AND a grey background for building signage.
- Attached pic of car with "vehicle signage" that I think looks good - just an idea.
Nice to have
- The international symbol for laser (google it) and an arrow or pointer of some sort - see old logo. Colours can be black, blue, silver, white.