This is a frozen Yogurt store/s. I Luv YO! ( YO! stands for Yogurt) The alphabet U needs inclusion

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This customer received 53 logo designs from 22 designers. They chose this logo design from Sharon Park as the winning design.

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Logo Design Brief

The company is a new one launching shortly. I Luv YO! is a chain of stores opening across NZ. The designers have come up with a colourful, fun, theme and we need to make the Logo stick. Would like to stay with the colour scheme proposed by Spaceworks.to create uniformity. The running stripes are important from the machines to the external of the store. The eye must track the stripes to the machines. Frozen yogurt is the new trend worlwide and just coming to NZ. The healthy options are apparent while the taste is exotic-250 flavours chaning every week.

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Updates

Project Deadline Extended
Reason: The designs come in are similar. Few have gone outside the square. Only one has ventured into new space, using colours and tones that combine all three projects( listed on Design Crowd). Please try something new and funky, the crazier the better. Its a very colourful design that needs a bit of thinking, Sand, surf, sun, freezing yogurt, some waves maybe, surfboards, maybe a few bikini girls slurping on the soft serve, That kind of thing. I know that many designers can get this 'thing". Stcik with green shades( that's a NZ thing) because this place is fresh and green and lovely.
Added Wednesday, November 06, 2013

The dates have been extended so that new designers can come on board. There has been a few good options but still some distance to go. Please look at all three projects as a cohesive blend of colours and shapes and design in such a way that the colours you chose and the shapes you use can lend itself to several marketing campaings. Good luck and keep enjoying yourself. Someone out there in the design community has the key to unlock the clients wishes. It is not always necessary to copy other Froyo patterns. Im looking fo rnew ideas ( out of the standard box)
Added Wednesday, November 06, 2013

Some very upmarket Logo designs have come in lately. At last, designers are branching out in the wild and wacky. I like that. One in particular used a collection of brush strokes positioned in an intriguing way that got me thinking on what lay behind the inspiration. That sort of passion wins hearts and minds. Well done designer.

The payment may be small at first but this could lead to much much bigger things when we launch the next two projects on Book Covers for my Trilogy, and online social networking site, Virtual Memories. This  one is a start-up business and we are looking out for that special designer who will leave their world behind and enter into  my zany world of writing, start-ups and projects that defy gravity. Dont be afraid to ask questions. 

The ordinary wont work here. Picasso was not ordinary, Dali was not ordinary and yet they were human beings- just like you or me! See what I mean?. I want this business to stand out. Grab attention and stick in the memory as someone's special design work. Our store designers are Spaceworks-so go check them out. They step out of the ordinary into that special world where space and symmetry is so cleverly juxtaposed. Your logo, t shirts, general apparel, stationary, cups, packaging and products must stand out as the identity of the designer. Keep going. The new ones who submitted yesterday are only now stepping out. Thanks. Welcome to the rest of you. DesignCrowd is your stepping stone to success. Those of you who have never submitted a project-do so now. This is probably your moment. Especially those out from College. This may be your big break. Go for it!                                 


Added Thursday, November 07, 2013

Thanks Designers. Lots of you are focusing on the text. Its much better to look at the product and use the text as  back-up. That way you achieve conformity between logo and symbol. Thanks. The entries are getting better with the feedback offered. Thanks and appreciated Marshall.
Added Saturday, November 09, 2013

Industry/Entity Type

It Company

Logo Text

I Luv YO!

Payments
1st place
NZ$260
Total
NZ$260

Project Deadline
08 Nov 2013 19:06:37 UTC
Language

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