• US$270

• 266 designs

• 83 designers

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Logo Design Brief

We need a new logo for a fitness/wellness center based in Atlanta, GA called "BACH". Bach in new zealand means a second, usually modest beach home that is used for holiday season. The overall feel we want to create is one "of a second home", for our clients, that is very welcoming and inviting to all since we will have: HIIT, yoga and meditation classes inside the studio and an eclectic clientele mix.

Our founder is from New Zealand so we are using the country's silver fern design as the stand out artwork within our logo.

We want the fern to be dominate throughout the logo, but have only done some cheesy renderings ourselves below.

We would like to design a very modern fern specific to us (not exact replicas to the ones on the internet, like 2 of my attachments)

and we would like to see the fern either:

1. faded all the way through the BACH design

2. much larger than the example, but have the fern run the entire front side of the "A" in BACH

3. Whatever you think works from your artistic point of view

Target Market(s)

fitness/wellness upper end clientele 25-50

Industry/Entity Type

Health And Wellness

Logo Text

BACH

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Logo styles of interest

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Font styles to use

Other font styles liked:

• modern sleek font

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• modern/sleek lettering for "BACH"
• black/white/grey color scheme
• custom new zealand fern specific to our business
• we would like to see the fern incorporated in the BACH logo either:
• 1. faded throughout the word itself
• 2. as one side of the letter "A" in BACH
• 3. whatever you think looks best as an artist working on the project

Nice to have

• ambient lighting behind the entire design (to give that raised look feel and also add a level of class)

Should not have

• no made up logos outside of the description

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Files

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