Logo for 360XaaS (360 View of individual's profile)
 
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This customer received 51 logo designs from 14 designers. They chose this logo design from Sara creative as the winning design.
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Logo Design Brief
                            I'm looking for a logo, for a company (portal, and app) named 360XaaS.
I do NOT want a stylized render of the text.
I want the logo to be used in normal graphical imaging ... but also (even if in a simplified version) as a potential Mobile App Icon.
360xaas is targeted as a provider of a 360º view or image of a customer's profile.
It is NOT another social network, but aims at aggregating profile information from a variety of sources (google, twitter, facebook, marriot, ...) and empowering the individual to select with whom that information is shareable. 
The name comes from:
- 360 : 360º view (typically addressed 
- XaaS : X as-a-Service (potentially representing a type of Cloud Service, in this case PaaS or SaaS)
The logo, should represent (hint to) a digital image of an individual.
I've conceptualized that it would be in the form of a head ... but I've also liked the possibility of a foot ("digital footprint") or a fingerprint ("digital fingerprints"). 
I've attached a ppt, with some examples of i've caught on the web ... 
The first, is probably the one i like most, because it reflects the possibility of an individual having (or sharing) multiple different profiles (a layered or shadowed head).
Note: I don't like that the head has a large brain ... it focuses on the "brain power"
Design Elements:
======================
- profile (name, location, likes, wishes, transactions, posessions, ...)
- head / foot / fingerprint
- connections
- should have logo and the "360XaaS"
- For the text (company name) I prefer SANS fonts
concepts:
======================
- digital
- dynamic
- mutable
- selective (company A sees my whole profile with wishlist, company B only sees basic info, ...)
- social (just in the context of connecting with existing social profiles)
Colours:
=====================
- open ... (should provide version in color, and one in grey scale)
                        
Target Market(s)
Digital natives
Industry/Entity Type
It Company
Contact Information for Business Card
Logo on black (or dark) background, on the back side.
Centered, and with faint connections/lines channeled out of the logo, similar to the geometry found on http://www.xup.io
beneath, a line: * Lisbon * London * Madrid * (centered dot instead of '*')
On the front, should have the logo, and the contact details (see must have)
Logo Text
360XaaS
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo
- services should use icons (envelope, phone, ...)
- ==========================
- Jonathon Spiderman
- Co-founder
- Tel: (+44) 271 999 8888
- Email: jonathon.spiderman@360Xaas.com
- Web: http://www.360XaaS.com
- twitter: @360XaaS
Nice to have
- - I'd like the reverse (back) to have an additional layer, for the glossy (spot varnish) aspect on the logo
- - feel professional
- - digital
Should not have
- Clipart / Cartoon feel
Files
Download all files - 2.3 MBPayments
Total
€110
Project Deadline
11 Aug 2017 13:28:00 UTCProject Upgrades
Bundled project(s)
- offering €29 business card design to winner