• A$150

• 194 designs

• 46 designers

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Logo Design Brief

A Melbourne, Australia, based sporting physiotherapy company, however, not your everyday physio clinic. We are a young and modern company that uses innovative treatments for our clients. We specialise in movement and restoring functional movement in our bodies. Why is this important? Because limitations in our bodies means limitations in our emotions, limiting our dreams. We do not settle. Our goal is to empower clients with pain free movement to strive for their full potential, whether it be studying endless hours without neck and back pain, or running miles without the knee and foot pain. Movement can inspire. Movement is power. An active mind cannot exist in an inactive body. Move with intention.

Our logo should therefore represent our mission and our vision. It should be modern and contemporary. I would like to avoid medical/sports/anatomy related logos e.g (trees, human body or body parts etc), preferably something abstract or just the letter 'T' or ‘TW’.

Additionally, under the logo, i would like to have TRACKWELL and then physiotherapy underneath ‘trackwell’ (as shown in one of the images attached). The font should be modern and sleek, similar to the image attached. The logo should be innovative, sharp and minimal. The logo itself should be abstract, some ideas would be running tracks, combining TW together etc. Some ideas/inspiration of what id like the logo to look like are also attached.

Maybe consider looking at 3d Shapes / Optical illusions

Target Market(s)

Young adults, young professional, athletes,

Industry/Entity Type

Physical Therapy

Logo Text

Trackwell Physiotherapy

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Quark Regular, Erbaum, Automate Regular

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo + Trackwell physiotherapy text
• A modern, sleek, sharp and minimal design
• i would like to have TRACKWELL and then physiotherapy underneath ‘trackwell’ (as shown in one of the images attached).

Nice to have

• The logo itself should be abstract. if using TW in logo, it should not be too obvious to audience
• A hectagon or octagon shape (refer to image 'LOGO IDEA', as this is similar to what i want, but would prefer less lines throughout the shape)
• Primarily, i would like neutral tones and colour i.e. grey/black/white, however open to other colors.

Should not have

• Medical related logos i.e. ambulance, medical cross
• No trees, leaves
• No body parts i.e. arms, legs
• Avoid circle logos

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Files

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