• A$150

• 185 designs

• 58 designers

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Logo Design Brief

The Company Name is "Umpire", with the descriptor "home loans" as part of the logo to tell people what we do. Our tag line is "start saving"


Company is about simple & easy home mortgage applications.
We re-balance the equation between Customers who want a mortgage and the banks, to ensure Customers get a competitive rate.

Brand identity:
Simple, easy to do
Fiercely independent (not owned by a bank)
Trustworthy
No commission based recommendations
Customer in control, do it whenever you want
Innovative & breaking the mold
Re-balancing the power between customer & big banks
Save you money & time

Logo should identify with:
Independent & beyond question, Trustworthy
Balance the equation between customer & big banks
Link to umpires in sport: ie Black & White colours (suggestion only)
Iconic symbol embedded into logo - eg an umpires whistle or some other symbol

Logo Style
The logo needs to have a modern feel to fit in with current online startups, and a clean, uncluttered design is preferred. Will be used mostly online. Hand drawn is fine, but not cartoony or clip arty.

Colours
The logo must include black and white (the colours of an umpires shirt). Other colours are at the designers discretion.

Mandatory
Umpire logo
Symbolic representation of Umpire either embedded in logo or near logo name (eg whistle as the 'e' in Umpire)
Add "Home loans" as a descriptor near logo to help customers understand a bit more about what we do, ie "Umpire home loans"
Add "Start saving" as our tag line to identify with core message
Ensure overall feel of logo is consistent with logo identity above

Target Market(s)

29-55 year old home owners. With Average incomes who want the best possible rate and to net get ripped of by the big banks.

Industry/Entity Type

It Company

Logo Text

Umpire Home Loans - Tag line Start Saving

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Umpire logo
• Symbolic representation of Umpire either embedded in logo or near logo name (eg whistle as the 'e' in Umpire)
• Add "Home loans" as a descriptor near logo to help customers understand a bit more about what we do, ie "Umpire home loans"
• Add "Start saving" as our tag line to identify with core message
• Ensure overall feel of logo is consistent with logo identity above
• Black and white (umpires shirt colours) is mandatory, other colours up to designer

Nice to have

• Modern, hip feel.

Should not have

• Cartoon or clip art feel. This is a professional financial services company.