Gold Rush needs a logo! For Website/receipts/cards

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This customer received 231 logo designs from 67 designers. They chose this logo design from chicho_909 as the winning design.
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We have a shop in the mall and we need a logo for it.
We do retail sales of gold, diamond, silver, stainless steel, and fashion jewelry.
We also do repair and custom jewelry services.
We have the best quality for the best price.
The design is mainly for our new website, but I also need it to look good grayscale so I can use it on receipts.
I will also be using it for business cards, etc.
I want it to be WELCOMING, CLASSY, PROFESSIONAL, FRIENDLY.
I'd like it to look metallic.
I'd like it to look high class and elegant, but not too fancy.
I want people to be able to recognize it immediately and be able to associate it with my shop, so nothing too generic.
It would be great if we could incorporate some theme of jewelry into the logo.
For my website, I use the Google fonts Ruthie and Junge.
I don't want these fonts used in the logo per se, but it's just to give you an idea of what I'm currently using.
See attached.
Target Market(s)
70% of our market is African Americans ages 20-50, but we have done a lot of business with all ages and ethnicity.
Industry/Entity Type
Jewelry Store
Logo Text
Gold Rush
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd like it to look metallic. It would be great if we could incorporate some theme of jewelry into the logo.
Nice to have
- I'd like it to look metallic, and if we could have like a shine or sparkle to it and still have it look professional and stylish, that would be awesome. I do want it to have details, but I don't want it to be too intricate or complicated.
Should not have
- The script cannot be too hard to read, or be too calligraphic. I want it to have a classy flair, but I don't want it too hard to read. It should not blend in perfectly with my website. I want the logo to compliment the design of my website, but not use the exact same colors. I have included a screen shot of my current home page.