Top Residential Real Estate Team in Utah needs a logo

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This customer received 292 logo designs from 74 designers. They chose this logo design from Knockout as the winning design.
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Logo Design Brief
I need a logo for my Utah residential real estate team. I run a large team and we primarily work leads generated through my website UtahHomesLive.com. UtahHomesLive.com is the initial point of contact for our leads that become our clients. Throughout the transaction process our leads/clients are using my website. The website is a direct feed from our local MLS and we advertise all homes for sale in the state of Utah. The logo will be featured on our website but will go on all of our signs, cards, emails, shirts, etc. I want the design to be easily recognizable and memorable. It needs to be obvious that it is a real estate logo yet unique from standard real estate logos.
Target Market(s)
Utah
Industry/Entity Type
Real Estate
Logo Text
UtahHomesLive.com (spacing optional) UHL
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be identifiable as a real estate logo
- Must have the "UtahHomesLive.com" as well as a UHL logo that can stand on its' own
- The most important aspect is the UHL portion of the logo, looking for the most creative use of the initials
Nice to have
- I want a versatile logo that can go with low end homes to high end homes as we feature properties from $5k to 20 million
- I am looking for an energetic logo
Should not have
- Should not be like a generic real estate logo
- I do not like most uses of a roof or house in the logo, if you're going to use a roof make it unique