Surgical Device Brochure for New surgical wound care product (Protocol)

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Brochure Design Brief

Four page brochure for surgical device (8.5 x 11). The purpose of this flyer is convince hospital adminstrators and surgeons that Protocol will save hospitals millions of dollars each year while saving lives and improving patient care.

Use the provided text in the attached document which has the main points. the last page should be space for people to take notes and perform their own calculations. On page 3, please highlight the questions we ask which will help them figure out how much money our product will save them. page 1 and 2 should cover the main points in the document, have quotes, and interesting graphics and layout.

Target Market(s)

Hospital Administrators and Surgeons (medical doctors) and financial controllers

Industry/Entity Type

Medical


Font styles to use
Serif

Colors

Colors selected by the customer to be used in the logo design:

85abd2
b7a5cd
fbee3e
e667a6

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Four pages, last page has caption at top with space for notes.
  • Emphasis on hospital cost control
Nice to have
  • Nice graphics of surgeons, surgery centers, emergency rooms, and surgical tools and graphs showing profits going up and costs going down
  • dynamic, exciting, high-tech, clean, organized.
Should not have
  • too much red. text that is too small.

Files