• £130

• 84 designs

• 23 designers

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Web Design Brief

Design a homepage for the Awesome Experiences (www.awesomeexperiences.com) website compatible with further web pages and the design briefing documents attached

AX HomePage Design Brief
We are seeking website HomePage designs incorporating our new Logo and colour scheme, for Awesome Experiences (www.awesomeexperiences.com) to go with the site functionality and wireframe ideas attached.
The website HomePage design needs to
• Incorporate and be consistent with the AX Logo and its colour scheme attached.
• Express the brand values of being inspirational, high quality, upscale, cultured, aspirational, and contemporary – even somewhat ‘hip’. Probably positioned somewhere between Scott Dunn (Deluxe Travel) and Black Tomato (Hip Travel) – see https://www.scottdunn.com and https://www.blacktomato.com .
• Be instantly recognisable and different from other travel websites and instantly communicate the nature of the brand proposition and target customer base.
• Appeal to our core 25-55 affluent businesspeople demographic
• Work in the UK, US/Canada and Australia/NZ and ultimately in mainland Europe.
• Use fonts and colours that are easily reproduced online and compatible with nearly all browsers.
• Be part of a responsive website design, that can be used both on Desktops and laptops but also with tablets and mobile ‘phones (hence content not too wide across the page)
• Feature the strapline ‘Awesome Experiences in less than 7 Days’
• Work with the and wireframes and processes shown in the attached presentation – although intended as a guide only these features and processes all need to be incorporated into the HomePage.
• Make full use of high quality images and video to convey our brand proposition and products

Target Market(s)

25-55 affluent businesspeople

Industry/Entity Type

Travel Industry

Number of Pages Required

1 page

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Incorporate and be consistent with the AX Logo and its colour scheme attached.
• • Express the brand values of being inspirational, high quality, upscale, cultured, aspirational, and contemporary – even somewhat ‘hip’. Probably positioned somewhere between Scott Dunn (Deluxe Travel) and Black Tomato (Hip Travel) – see https://www.scottdunn.com and https://www.blacktomato.com .
• • Be instantly recognisable and different from other travel websites and instantly communicate the nature of the brand proposition and target customer base.
• • Appeal to our core 25-55 affluent businesspeople demographic
• • Be part of a responsive website design, that can be used both on Desktops and laptops but also with tablets and mobile ‘phones (hence content not too wide across the page)
• • Feature the strapline ‘Awesome Experiences in less than 7 Days’
• • Work with the and wireframes and processes shown in the attached presentation – although intended as a guide only these features and processes all need to be incorporated into the HomePage.
• • Make full use of high quality images and video to convey our brand proposition and products
• Colours as per Logo not as shown below

Nice to have

• • Work in the UK, US/Canada and Australia/NZ and ultimately in mainland Europe.

Should not have

• Must not be cheap or mass-market, nor excessively "stuffy or luxury-orientated"

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Files

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