• C$150

• 85 designs

• 33 designers

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Logo Design Brief

We would like to freshen up the look of the existing logo- I believe the current logo has some stengths, namely being very clear on what we do, and representing our company colors, which are white and blue, as this is the color of the materials used for our most popular product. I hope to find more of an artistic rendition of the foot matrix, and possibly the orthotic, rather than a "computer generated" logo. I am looking for a new age/sketch-type design, yet still professional. What sets us apart from our competitors is the service that goes along with the product, the time we spend educating our patients, and the quality product that we make in house. Help us rebrand our company, and create the basis for an eventual vehicle wrap, new business card design and even work clothing. Thank you!

Target Market(s)

Medical professionals, 30-60 yr old active public

Industry/Entity Type

Medical

Logo Text

"Orthotics In Motion" only. Logo on the left, or above, and then the company name on the right, with a fresh but professional font.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clear message as to what we do. I don't want just a happy elderly couple walking in a park smiling, like most other wellness/physiotherapy/footwear companies. Company colors are a result of our most popular product-picture attached- therefore white and "reflex" blue. I will incorporate examples of my favorite logos found online, and the "Taste of Ink The Inspired Network Financial Group" example as a matrix example I like. The "Equilust" horse adaptation is also a favorite.

Nice to have

• Many strengths to our current logo: the matrix of the foot indicates the complexity of the foot, and how we view the foot as part of the solution. The orthotic supporting the foot is good. This logo will be the basis for a vehicle wrap, a wall display in our reception area, our website and business card redesign, and new workplace clothing- it would be nice to have a 2nd version of the logo in inverted colors, or hollow vs solid design, for various uses. (Examples attached)

Should not have

• I do not want a hand supporting the foot-used too often, outdated.

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Files

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