• £100

• 13 designs

• 4 designers

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Logo Design Brief

We need a logo design for a new online company based in London. We develop travel journals.
The service we provide is to help people record their treasured travel moments, through writing about their experiences and collecting memorabilia while they are away, there are pockets where the memorabilia can be stored. The product also helps people get more organised for their trip as they can record important details like flight numbers and insurance.
Our initial product is called "Trouvaille". Toruvaille is French for "a chance encounter with something wonderful".

With regards to style, I like the perfume ads like Dior and Lancome. I want the logo to have a stylish and desirable feel. The brand archetypes are Seductress and Explorer.

Our ideal clients are women over 30.

The demo logo attached has tested quite positively, however, we needed to change the name of the journal hence the new name " Trouvaille" In addition, I think the logo could be even more desirable and appealing. The slogan should sparkle. There should not have any brown or muted colours like dark green. I don't own the attached logo it's provided. So you will need to choose another font that conveys luxury and a premium brand and work on the symbol too. I do like the compass and feather imagery. So maybe you could change the type of feather for a quill in an ink pot or even a calligraphy pen for examples and change the type of compass.

Colours I like are rose gold, gold, silver, turquoise, pastel blue, raspberry.

Since this is aimed at women if you could add an image with her camera and a journal in the underlay that would be great.

Target Market(s)

Metropolitan women over 30 who love to explore in style

Industry/Entity Type

It Company

Logo Text

Trouvaille in italics with the slogan "Your unforgettable travel moments"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The slogan must sparkle like the texts that sparkles for the Victoria's secret logos or like the " la vie est belle" text for the Lancome perfume and the Dior "j'adore" the text perfume ad with Charlize Theron.

Should not have

• My project must not have any brown or dark green nor any muted dull colours

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