• US$150

• 149 designs

• 44 designers

---

Logo Design Brief

I need a logo for my website / company. The site will provide information and products to plant-based bodybuilding and fitness enthusiasts. Products will include shirts and other merchandise with the logo on it. The 'flagship' product will be a black t-shirt with the logo on the front. Customers will be followers of a plant-based lifestyle (AKA vegan) that excludes all animal products. Customers also will be advocates of a healthy lifestyle and enjoy pursuits such as bodybuilding, CrossFit, Spartan races, etc. Customers have pride in their lifestyle and want others to know that they are plant-based (AKA Vegan) and strong and fit at the same time.

I prefer simple designs and logos. CrossFit Linchpin has a very simple logo that I like and think looks excellent on their merchandise. I do not like ornate, cute, or anything 'hyper-masculine' that is often associated with fitness and bodybuilding.

Target Market(s)

Plant-based (AKA Vegan) bodybuilders and fitness enthusiasts. Primarily 18-40 years old. Healthy, animal advocates, environmentally conscious, love to lift weights and train hard.

Industry/Entity Type

Fitness

Logo Text

Forged By Plants

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Be able to print on a black shirt, simple, convey pride in a plant-based lifestyle, communicate strength,

Nice to have

• A way to incorporate 'forged' or 'forging' into the logo as in the person's muscle or fitness level is 'forged' by plants. Images might include an anvil, hammer, etc.

Should not have

• Anything hypermasculine like a flexed muscle, angry person or animal. Should not be ornate or cute. Should not have several colors