Summa Financial Technology needs a logo!
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This customer received 465 logo designs from 161 designers. They chose this logo design from Logo Source as the winning design.
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Logo Design Brief
We need a logo to be used for the web, email signatures, marketing documents. Summa is a massively scalable cloud accounting platform for people who manage money (think financial advisors, asset managers). Our solution is unique in that it is extensible - firms can add to the data model or accounting rules, massively scalable - literally, the fastest system on the planet, and global - the system can produce results for any international accounting standard from a single set of transactions. The logo should represent the dynamic nature of the product including its speed and extensibility / openness. Internation firms love our software because it eliminates all the custom spreadsheets that firms need to 'restate' information. Summa creates accounting results for any financial product, in any region, in the fastest time possible. With Summa firms can control their own destiny instead of being reliant on a software vendor releases which may or may not have the features that solve their unique challenges.
Target Market(s)
Our target market are asset managers, large hedge funds, primer brokerages, and fund administrators.
Industry/Entity Type
Computer Software
Logo Text
We don't have specifics here. Summa Financial Technology is the full name. Summaft is our website url (not yet live)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need a LOGO that works in color and black and white.
Nice to have
- Not sure what to write here - design should say 'open, fast'. We are at the forefront of cloud computing for financial services