Logo for a professional personal safety and security training business

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This customer received 301 logo designs from 95 designers. They chose this logo design from A S design @ as the winning design.
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Logo Design Brief
We need a logo that we can use on social media and merchandise (t-shirts, hats, bumper stickers) for a new business that focuses on martial arts/fitness/self defense for individuals as well as businesses. Our company name is Salvos, Latin for Survival. We would like the design to portray sophistication and strength in the earth tone color scheme.
Target Market(s)
adults age 18-50; small businesses
Industry/Entity Type
Fitness
Logo Text
"Salvos" or "S"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean lines and a simple open design, almost subdued but with a hard, no nonsense undertone.
Nice to have
- Resemblance to a shield,
Should not have
- camouflage, graphics that portray Taekwondo, Muay Thai, Kickboxing, MMA or mixed martial arts, Karate, bold colors, in-your-face styling or graphics