IBI Logo Refresh - Subtle Change to Current Logo The Does Not Affect Brand Recognition
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This customer received 296 logo designs from 107 designers. They chose this logo design from Boon as the winning design.
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Logo Design Brief
We are looking to refresh our logo to give it an updated feel. We are not looking to completely redo our logo, as our brand recognition with our current logo is steadily progressing. We want a very subtle change to our logo that is noticeable, but does not stray too far from what we have now. Our qualms with our current logo are that a) the "B" that is between the two "I"'s does not stand out and is difficult to notice at all and b) that our company name (Insurance Brokers Incorporated) is not a part of our logo. We like the subtlety of the "B" being pillared between the two "I"'s in "IBI" and also that our logo is simple and reflects our brand: professional, conservative, and dependable.
Again, we are not looking for a major change, just a subtle update that refreshes our current logo and adds our company name (Insurance Brokers Incorporated).
Target Market(s)
Insurance Agents and Carriers
Industry/Entity Type
Insurance
Logo Text
"IBI" & "Insurance Brokers Incorporated"
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An updated version of our current logo and the addition of our company name, Insurance Brokers Incorporated; Same colors used
Nice to have
- Same color scheme
Should not have
- A completely redesigned logo or anything that strays too far from our current logo for brand recognition purposes