3 Sympathy Cards for Veterinary Hospital

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This customer received 36 stationery designs from 14 designers. They chose this stationery design from Petter Goms as the winning design.

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Stationery Design Brief

Hi. Heights Pet Hospital is a Veterinary Hospital in Australia. We need sympathy cards to send to grieving clients after the loss of their beloved pets.
I have attached the old designs, but we have rebranded and need something to suit our new image.

The cards should have a nice message and appeal to every owner.
They need to match our current branding, but the cards are for the clients, not to advertise us, so not too much branding.
The current cards are attached and they are good because they show a variety of animals so clients might identify with one of them.
I have attached a brown to green gradient that we use on some designs, you don't have to use it, but consider it.
I have attached a logo on background used in some of our new designs, consider using it.
I have attached a font that we use for most new branding.

Target Market(s)

Women 25 to 44

Industry/Entity Type

Veterinary


Font styles to use
Sans Serif
Script

Colors

Colors selected by the customer to be used in the logo design:

fac994
cadf82

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • IMPORTANT - 3 different designs for the different types of pets.
  • 1. Dog.
  • 2. Cat.
  • 3. Everything else (Rabbits, lizards, ferrets, chickens, birds, mice, rats, snakes)
Nice to have
  • Caring and compassionate message.
Should not have
  • Too much branding.

Files
Download all files - 1.1 MB