Email Marketing Campaign Brief

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This customer received 46 email marketing designs from 6 designers. They chose this email marketing design from Expert Designer as the winning design.
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Email Marketing Design Brief
We want to do an email marketing campaign around our consulting services. The attached documents provide back ground on our work but additional copy can be found below:
NS4ed is committed to helping you, the educator, make informed buying decisions based on local control and independent reviews through a simple, impartial and an effective approach.
In education, there exists a vast array of educational solutions – such as reading, science, language arts, and math curricula; school-wide reform programs; interventions; after-school programs; and new educational technologies. In the marketplace, providers could, and most do, claim to be able to improve educational outcomes and, in many cases, they all pretend to be supported by evidence. But a cursory review reveals that most evidence consists of poorly designed or advocacy-driven studies with some providers having such inadequate research as could only be described as case studies.
So the problem for State and local education officials is that they must sort through a myriad of such claims to decide which solutions merit consideration for their schools and classrooms. One US official stated the problem saying “many of these practitioners have seen interventions (solutions), introduced with great fanfare as being able to produce dramatic gains, come and go over the years, yielding little in the way of positive and lasting change – a perception confirmed by the flat achievement results over the past 30 years in the National Assessment of Educational Progress long-term trend”
NS4ed is a process by which we make you, the educator, the locus of control
OUR Approach:
With four simple, yet highly effective steps, NS4ed guides educators through an informed buying process that’s based on local control and review.
Step 1 — Research, Review, and Evaluation Criteria
Step 2 — Cost / Benefit Analysis
Step 3 — Education Survey & Culture Scan
Step 4 — Negotiation & Representation
Target Market(s)
Education
Industry/Entity Type
Marketing
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- HTML format that can be used in an Email Campaign
Nice to have
- Additional Copy in Word