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Logo for new company (Carplicity) that brings vehicle service to the customer
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This customer received 95 logo designs from 48 designers. They chose this logo design from Wild Geek as the winning design.
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US$150
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95 designs
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48 designers
Logo Design Brief
We need a logo design for a new company called Carplicity. Carplicity is making car ownership and maintenance easy and worry-free by providing customers an on-demand service that comes to the vehicle to do oil changes, basic maintenance (fluids, batteries, wipers, tire rotations, etc.), and a complimentary inspection. Customers can register online or through a mobile app and then schedule a time and location that is convenient for them (home or work). Carplicity is a mash-up or Car and Simplicity so we would really like to drive home that it is easy, convenient, and trustworthy. It would also be good to somehow communicate that we bring the service to you and that we are servicing vehicles (cars & trucks) specifically. We are trying to break the mold of the traditional car service company so we don't want it to look and feel like any other auto company.
Updates
We didn't receive any logo designs that we were thrilled with so we are opening it back up to designers. We are really looking for something that symbolizes euphoric car ownership.
Added Monday, October 30, 2017
Project Deadline Extended
Reason: We are looking for more designs as we didn't find one we liked in the first go. Think Simple Car Care. Ease of ownership.
Added Monday, October 30, 2017
Target Market(s)
Retail Vehicle Owners who place a premium on their time in the United States
Industry/Entity Type
Automotive
Logo Text
Carplicity
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must communicate that we are trustworthy car care made easy
Nice to have
- Would be nice to communicate that we come to where ever you are to maintain your car.
