• A$150

• 91 designs

• 28 designers

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Logo Design Brief

We need a logo design for a new venture within the education industry based in Australia that provides all the support and tools to help someone start up a business and run it successfully.

The venture is called 021 with the tagline of Be Your Own Boss.

These numbers stand for going from nothing (0) to becoming a successful person (1), also standing for taking one's first step in being their own boss.

The logo design should communicate "Excitement" (at having an opportunity to run a successful business) and "Hope" (at having a better life ahead). It should also relate more to a business mind or entrepreneurial mind/theme.

Target audience:
Anyone who's always had a passion of starting a business but don't know how to; The community – unemployed, struggling individuals, or just people who're stuck in life and want to break out of this and change their lives for the better

Colour preferences:
Orange and/or any colour that communicates the business purpose

Colours to avoid:
Blue if possible (too common and generic)
Red (culturally offensive in some cultures)
Neutral colours like beige/brown/cream
Plain black or white if possible (but can be paired with other colours)

Typography preference:
Simple, clean (nothing over-the-top or cursive)

Future goals:
Australia first, before going global

A few examples are attached below as references but we encourage designers to think out of the box and come up with something eye-catching.

Industry/Entity Type

Education

Logo Text

021 (tagline 'Be Your Own Boss' beside or under it)

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Files

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