Consultancy logo design for Strategy-Asia-Export-Government
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This customer received 68 logo designs from 18 designers. They chose this logo design from Blue Moon Design as the winning design.
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I am creating a consultancy which is focused around assisting Australian companies looking to do business in Asia (mainly Japan and China). The focus will be assisting design strategy, help companies understand how to start exporting to Asia (but also the world), assisting companies how to use Government in their business expansion into Asia and assisting government design strategy in how they can assist companies expand into Asia. At times, strategic support will be offered to Asian governments (mainly Japan) work in Australia to attract more Australian companies to consider Japan for new business. Clients are mid-sized business, local well known brands, government departments and government Ministers. The consultancy name is Laneway Consulting - named so as lane way is like a pathway to new business and a way to enter Asia but also since I am based in Melbourne which is famous for its lane ways - there is a second meaning (google Melbourne lane way for images) I am looking for a logo that is smart, sharp, trust worthy but also hip. I have always worked for big firms but in creating a boutique firm I am keen to create a logo that looks very professional.
Updates
                                                        Just an update: please feel free to use fonts you feel may work better (versus what I wrote regarding Copperplate font).  Also - please feel free to go wild a little as you guys are the designers: I am just the consultant.  Thank you. 
 Added Thursday, June 22, 2017
                                                    
                                                        Just an update: please feel free to use fonts you feel may work better (versus what I wrote regarding Copperplate font).  Also - please feel free to go wild a little as you guys are the designers: I am just the consultant.  Thank you. 
 Added Thursday, June 22, 2017
                                                    
Target Market(s)
Medium sized business CEO, Government Officials, Government Ministers, professionals
Industry/Entity Type
Management Consulting
Logo Text
Laneway Consulting (then below that Iike) Strategy-Asia-Export-Government
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Copperplate (as found in Apple)
 
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professionalism, a sense of coolness, sharp, aspirational