• NZ$150

• 63 designs

• 19 designers

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Logo Design Brief

We are wanting a logo for OT Week, that incorporates a character ( but not a cartoon if possible)

* OT Warrior or a figure that advocates Occupational Justice. We don’t want a rebranding of Occupational Therapy New Zealand.

Occupational Therapy Week is an important time for our members. It is a chance to celebrate and promote all the work that OTs do in our communities but also to help promote the profession as a whole.

Our theme for this year’s OT Week is based around Occupational Justice and incorporates the concept of being an OT Warrior.

• We need a clear, concise message that is easily recognizable to a wide audience and incorporates Occupational Justice/OT Warrior.

• Promote the concept of a “warrior for occupational justice” being someone who advocates passionately to reverse occupational injustice.

• The word warrior could also be thought of as an advocate, champion, defender, warden, custodian or steward.

Target Market(s)

Health care professionals through to the general public.

Industry/Entity Type

Health Care

Logo Text

Occupational Therapy Week: 23-27 October 2017

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are wanting a logo for OT Week, that incorporates a character ( but not a cartoon if possible) that is an OT Warrior or a figure that advocates Occupational Justice. We don’t want a rebranding of Occupational Therapy New Zealand
• The design needs to be easy to replicate onto different products i.e. banner, stickers, posters, bunting.
• • We need a clear, concise message that is easily recognisable to a wide audience and incorporates Occupational Justice/OT Warrior.
• • Promote the concept of a “warrior for occupational justice” being someone who advocates passionately to reverse occupational injustice.
• • The word warrior could also be thought of as an advocate, champion, defender, warden, custodian or steward.
• NOTE: our OTs are predominantly women but we have some male OTs. The design needs to appeal to both.

Nice to have

• Our associations logo on it:OTNZ-WNA attached.
• Hashtags and slogans for the campaign:
• • OT Warrior
• • I am an OT Warrior
• • OT Warrior for Justice
• • Occupational Justice Warrior
• • #Opportunityforall #Inclusion #OTJustice

Should not have

• Anything that is too provocative or gender exclusive.

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Files

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