• C$140

• 6 designs

• 2 designers

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Signage Design Brief

I envision:
Approximately 10' by 30' sf monument in landscaped area.
Platform consisting of concrete pad with River Rock (large round stone) about 3' high and 3' deep
Shaped sign structure (similar to what we old folks would call a half barrel canopy look) to look like the top edge of a waterfall. On the returning edge I would like a Canadian Maple Leaf in all of its' glory.
I would like a large set of face lit LED letters to dominate the 6' X 30' side. The Rock doesn't need to go up that high. Give me nice bright red letters on a white back ground. Copy is Niagara Falls in upper and lower case. Simple but elegant font.
The maple leaf could be white on a red band that continues across the front under the Niagara Falls letters. In that front red band, give me white letters reading Welcome! Bienvenue! And to the right of these letters I would like a 4' X 12' X 10mm RGB message centre.
On the display, pick any number of high res professional photos of the falls with the various phrases or slogans listed and with one shown.
- Gateway To Canada
- Honeymoon Capital of The World
- be nf
- Canada's Play Place
- Taste - Hear - See - Feel - Smell
I would like to see water coming out from above and over the stones and would think that supplementary flood lighting of the rocks and water would be cool.

Client is looking for a landmark sign not unlike the Hollywood sign, Welcome to Los Vegas sign or the Toronto civic centre sign.

Thanks,
Ken

Target Market(s)

Tourist resort

Industry/Entity Type

Concrete

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• WOW FACTOR!
• Need I say more?
• Ok, legibility, good taste, high quality, ageless, National pride (Canada).
• Green as in environmental. LED lighting.
• Befitting monument to a National pride and a tourist Mecca.

Nice to have

• As above. No shortcuts.

Should not have

• Logos, advertisers, ta picky lighting.

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