RueBel wordmark and logo

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This customer received 177 logo designs from 51 designers. They chose this logo design from Design Nation as the winning design.
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We need a wordmark and logo for RueBel, which will be launching in the coming months. Our first product is a patent-pending new concept for carry-on luggage. Future products will be focused on making routine activities easier.
Target Market(s)
Our initial target market is the 25-45 yo male business traveller.
Industry/Entity Type
Travel
Logo Text
RueBel
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple and clean
Nice to have
- A shape that infers travel or moving forward
Should not have
- A multitude of colours - max 3