pls either rate or eliminate the entries ,

thx

Feedback please #15081437

Thank you for your feedback. I've been spending a large part of this weekend responding to the entries! If you haven't yet received feedback, you should within the next couple of hours.

Thank you for your feedback. I've been spending a large part of this weekend responding to the entries! If you haven't yet received feedback, you should within the next couple of hours.

A huge thank you to each of you for your initial design submissions. We thought we should provide some general insights.

COLOUR COMBO: Prefer using 1 accent colour and a neutral supporting colour (i.e. black or grey or white). No gradients.

COLOUR CHOICE: As many consulting firms use a blue colour, we would like to stay away from using a blue colour.

FONT SIZE: It is important to us the entire logo can be clearly read from a distance and close up. Therefore, when considering the font size, consider the font size ratio between "Forte" and "Consulting", ensuring both are clearly visible when the logo is small.

FONT CHOICE: We have prefered a font with unique features. This could be accomplished naturally by some fonts or through the customization of a font this same result can be created. There are opportunities to customize the font to add other unique details; thus making it more memorable. For example, removing the backbone to the E (so there are just 3 lines), or removing the backbone to the R. Or connecting 2 letters. We are not sure how either option would look and you may be able to come up with more creative solutions. But these are a few examples of what we mean when we say a font with unique features.

TYPE OF LOGO: We prefered logos which incorporated a creative element or symbol within the text "Forte Consulting" (Option #1) to those with a symbol to the left or top of the text. This said, the logos we liked that had a separate symbol to the left or top of text used symbols that weren't literal and required a bit of interpretation (but not so abstract they had no meaning), with symbols that could easily be identified at a distance (Option #2).

Option #1: Incorporate a creative element/symbol incorporated into the wording "Forte Consulting", instead of a separate symbol. This may include creatively connecting the text or customizing an element of the text to create a unique element or integrated symbol! (Preferred)

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Option #2: Keep symbol separate from the words "Forte Consulting". The symbols should not include the initials FC as this is a bit too "on the nose"/literal. We would prefer a symbol with less directness, and more abstract with meaning. Additionally, we'd prefer a symbol that stands on its own and doesn't need to be housed within a shape.

SYMBOL - DON'T USE INITIALS: If your design is to include a symbol, we would like to stay away from using the initials "F" or "C" in the symbol. To us this seems cliche.

SYMBOL - NOT HOUSED IN SHAPE: If your design is to include a symbol, we'd prefer a symbol that stands on its own and doesn't need to be housed within a shape.

UNITY BETWEEN SYMBOL + TEXT: If your design is to include a symbol, please ensure its design complements the text and visa versa. Some designs submitted had beautiful symbols or beautiful text, but the 2 elements seemed to be stylistically disconnected.

1 SUBMISSION/LOGO: Some designers are posting upwards of 6 copies of the same logo displayed on on different mediums. As the client this is frusterating, because it increases the number of logos to respond to. We want to see your awesome designs, but let's streamline the process. Please post 1 set of logo variations per submission.

DISPLAY BACKGROUNDS: Please ensure that at least one of the logos displayed are on a solid white background and one is on a solid black background. A fancy background like a storefront, textured wall, or with reflections doesn't give us the best look at your amazing work.

LOGO VARIATIONS REQUIRED: See brief. Not all designers are submitting what is required. If you were waiting to receive feedback before including all of the variations requested, we completely understand. Note, all the variations need to be provided in order for the final design to be selected.

This project has been extended for another 5 days to allow designers time to make the changes in feedback messages and resubmit designs.