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Pacific Coast Style Apparel Brand Project
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This customer received 169 logo designs from 61 designers. They chose this logo design from melyessa as the winning design.
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US$150
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169 designs
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61 designers
Logo Design Brief
Update June 24: I extended the deadline because I am seeing some good logos but I wanted to give you the opportunity to submit additional designs. I have a lot of logos that look more corporate, which I am not looking for. I need something more playful and welcoming. Imagine the outdoors, sun is shining, music is playing and we're out here to have a good time. A good vibes type of feeling. See in4mation or hinano clothing for reference.
New apparel brand needs a logo. The name of the brand is HICAL - The name is based on Hawaiian (HI) and Californian (CAL) cultural influences as well as island reggae music and laid-back local lifestyle. This brand started out from our family based in Hawaii and moved to California. We would like a brand logo that represents our cultural influences, our love for Hawaii and California, and our love for island reggae music.
I included some tribal tattoo designs. If it's possible, please include an aspect of this within the logo or name.
Updates
Project Deadline Extended Reason: To allow more time for designers. Added Tuesday, June 6, 2017
Project Deadline Extended Reason: I would like to provide more time for more submissions and resubmissions while the members of my team decide on a design. Thank you for your patience. Added Wednesday, June 21, 2017
Project Deadline Extended Reason: To allow for time for designers to submit. Added Saturday, June 24, 2017
Target Market(s)
This brand will focus selling its products towards fans of island reggae music, consumers interested in Hawaiian and Californian culture and representation.
Industry/Entity Type
Clothing
Logo Text
HICAL and a symbol that represents the brand
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- When including the brand name, HICAL - please include in all capitals or all lower case.
Nice to have
- Elements/feel of Hawaiian or Californian culture such as but not limited to: waves, California bear, redwood tree, Island reggae music/colors.
Should not have
- no surf boards, sandals, hawaiian flowers, music notes/instruments, rainbows.
