• US$110

• 14 designs

• 2 designers

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Banner Ad Design Brief

We need an ad that will be used on Facebook to create curiosity about our 30 Day Nutritional Cleanse program and encourage people to think about doing the program in November or early December before the Christmas holiday period.

Dimensions: 560 pixels wide by 292 pixels high

3 Versions required with:
A common headline and 'footer'
A Sub-line and a few key message points
An impactful image to support the sub-line

Headline: It's NOW O'clock
Footer: Isagenix Nutrition - Solutions for Everyone. Start NOW and feel fantastic for the holidays! Contact the person who shared this to get started today.

All 3 versions should have a similar architecture and look like they are from the same campaign. Yet the 3 message images can have a different look and feel which is unique to the specific sub-line targeting.

Version 1 Sub-Line: Be Little Black Dress Ready
Points: Look hot and healthy for the holidays
Feel revitalized, energized and alive!
Image/Visual direction: party/cocktail dress, dark, evening party, sophisticated flirty

Version 2 Sub-Line: Energize your Holidays
Points: Give yourself the energy to handle any stress that comes your way!
Image/Visual direction: bright/light, frustrated or exasperated women or male & female couple, stressed or tired from holiday/christmas related activities.

Version 3 Sub-line: Give Yourself a Gift
Points: You deserve to look and feel your best
Taking care of yourself allows you to take care of everyone else
Image/Visual direction: Happy healthy person/people, fit, a 'bow around their waist", energized

We'd like to see designs that are energetic, bold, bright yet sophisticated that will breakthrough the clutter of a busy Facebook newsfeed.

We are independent distributors of Isagenix products. Check out www.isagenix.com to see more about the products and background. Note that we're not necessarily trying to replicate the look and feel of the Isagenix website. We want to be more breakthrough and urgent.

Target Market(s)

Primarily women aged 35-60 who are looking to take care of their health, specifically who are looking to loose a little (not a lot) of weight.
Secondary target is men 40-60 looking lose a little weight.

In both cases they have above average incomes

Industry/Entity Type

Architecture

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No need to add any reference to "buy now" or "order here".
  No 'call to action' buttons required.