• A$150

• 174 designs

• 52 designers

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Logo Design Brief

the business provides feral pest animal management. the name is VERTEBRATE PEST MANAGEMENT AUSTRALIA
i will be using the abbreviation VPMA in email and website address, so maybe the abbreviation of VPMA as part of the logo.
please dont judge us on the industry we are in, for thsoe of you not familiar with Australia, we have some very serious wild animal issues in our country which are life threatening to native species and at times human lives, and this requires very specialized control services. item 4 below lists the type of species we target.
i have an idea of the logo what im thinking but am open to ideas, i guess i have some simple briefs on the deign when considering it.
1. needs to be easy enough to visually recognize when embroided onto our work shirts which are a dark olive colour.
2. the design need to be able to work in 2 font colours, black and white. by this i mean it needs to stand out in darker colours on a white background like paper, then our work shirts are dark colour so the logo will need to be embroided in a white or very light coloured thread.
3. it can have some colour for visual appeal if needed.
4. our target pest species include birds, feral cats, wild dogs, foxes, goats, pigs, wild donkeys, wild horses, camels, kangaroos, emus.
5. i had a though of a logo i think may work. Imagine a line image outline of Australia, with the abbreviation VPMA either in it or above it, and the similar to the evolution of man image from ape to man, similar with our target species, but overlapping each other. hard to explain so thats why im using this services. for example this may be simple like a an image of a camel, then overlap a donkey, then overlap a pig, then a dog, then a cat. and it can be that you only see part of each animal.
6. we do not catch rats, mice or rodents of any sorts.

A. do not send logos which you think look good on fancy glass displays for reception areas and board rooms, we as this will not happen, its for use in letter heads, business cards, webpages and work uniforms etc...

B. be original, ive seen millions of abbreviations written i a different font type and text colour, boring.

but im also very open to anything totally different.

ive used this service once before and the wining logo was simple, but very effective. you can see the logo WTF - Western Trap and Field at www.westerntrapandfield.com.au

Target Market(s)

government biosecurity groups
agricultural industry
mining companies
people with feral pest animal issues
farmers
horticultural industry
local municipals

Industry/Entity Type

Pest Control

Logo Text

VPMA and if possible the name VERTEBRATE PEST MANAGEMENT AUSTRALIA

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• originality
• visually appealing and clearly recognizable
• simple colours
• industry repesentation
• industry association
• branding association

Nice to have

• both name abbreviation of VPMA and full company name
• line image of australia
• line image of some animals

Should not have

• complicated design which cannot be simply embroided onto work clothing
• design which cannot be placed onto light and dark backgrounds
• large size logos which cannot be embroided small and loose perspective

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Files

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