• US$150

• 229 designs

• 86 designers

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Logo Design Brief

We are a new company based in Vermont, USA, and we need a logo to represent who we are.

We produce high quality artisan nut butter spreads.

We want a logo that can grow with us.
The logo should communicate high quality, healthy products.
We are looking for designer input to help us better capture and represent the name, and create a unique trademark able logo for our business.

Desire is to have the logo be clean, crisp, and be able to be incorporated into many facets of our business such as product labeling, our web platform, as well as normal business materials such as letter head, business cards, etc.

Company Overview

The Company started with two Coworkers and friends who wanted to leverage their business experience and desire to own their own company.
With many years in the food industry and directly managing all aspects of business, they set out on their own.
The company develops, produces and markets high quality and all natural nut butters.
The company focuses on sourcing all nuts in the USA and as many local ingredients as possible.

About VT Nut Co.

The Vermont Nut Company is built with the consumer in mind.
We create fresh hand made artisan batches with only the best ingredients.
All our nuts are premium grade and are sourced in the USA.
We also we pay attention to the highest quality and locally sourced ingredients in our products.

The Vermont Nut Company is focused on those consumers that desire to seek better foods for themselves as well as their family and friends.
They are often the decision makers at the point of purchase, follow social media (Instagram, recipe blogs), and can be associated with the “LOHAS” lifestyle (focus highlights, local/organic foods, health and fitness, preventative medicinal foods, and social responsibility).

Target Market(s)

Products & Target Market: US

We will start with a limited product offering focused on the traditional top selling nut butters.
All products will be available in two formats, one specifically sized for the grocery-retail and web environment (sized for the proper price point).
The grocery-retail venues will consist of high end specialty food stores, as well as both local and regional grocers (Target 50 stores year one).

Our second offering will be a bulk package for larger commercial operations, such as bakeries, and food service (a strong focus on this portion of the business will be in year one as this is a very profitable segment).
We will partner with select regional distributors that specialize in specific customer types (grocery, food service, convenience store).
We will start selling the product with a heavy focus in Vermont, and throughout New England, proceeding south, and then west across the United States.

Industry/Entity Type

Manufacturer

Logo Text

Vermont Nut Company

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional and high end

Nice to have

• Clean, crisp, bold

Should not have

• No cartoons