• US$150

• 373 designs

• 108 designers

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Logo Design Brief

We need a logo for a new fine jewelry brand based in NY called "EB Jewel".
EB Jewel focuses on personalized, versatile, sustainable fine jewelry handmade with love in NYC. All styles can be customized either with letters, numbers or birthstones.

Customers are encouraged to "mix and match", layer and stack. Jewelry is dainty and playful.

Target market: urban fashion forward woman between 25 and 35 years old.

Logo should have clean lines and be cool, young and fresh.

EB Jewel is the sister company of Elizabeth Buenaventura (www.elizabethbuenaventura.com). We would like to keep the logo black and white, with a modern feel. EB Jewel will target a younger crowd than Elizabeth Buenaventura.

Please look at the mood board and pictures of the products attached before starting your design. This will give you a better idea of the look and feel.

Attached is a "logo" file. I don't like any of these designs, however I like how EB is stacked on top of "Jewel". Feel free to be as creative as possible, however keep in mind target audience.

Logo could have an alternative version with the sentence "Handmade with love in NY"

Target Market(s)

Fashion forward woman from urban areas 25-35 years old, looking for something personal and unique.

Industry/Entity Type

Jewelry

Logo Text

EB Jewel

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Must be black and white.
• - Be modern, yet personable.

Nice to have

• A version with "Handmade with love in NY" as a tagline.

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Files

Download all files - 3.3 MB