The Fairy DogMother logo redesign

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This customer received 16 logo designs from 4 designers. They chose this logo design from Impressive Sol as the winning design.
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We need a refresh/uplift of our old logo for The Fairy DogMother, a dog training and pet sitting service in San Diego, CA. Would like the dog to be a black lab (current dog looks like a greyhound with missing butt), the wand should look like a wand, not a mace and lite silver sparkles showering over the dog, magic right! The Fairy needs to be modernized with bad ass tall black boots and multicolored hair,(purple, green, blue). Would be nice to see several options to choose from, maybe with boots and without, different Fonts, colors, etc. Please be creative as we want this puppy to POP. Must have the multi-colored hair. See additional picture of the actual DogMother attached.
Target Market(s)
San Diego County Dog Owners
Industry/Entity Type
Dog Training
Logo Text
The Fairy DogMother - Dog Training and Pet Sitting with Loving Kindness
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Multi-Colored hair to match the real Fairy DogMother's hair as she is known for it. See attached pics.
- Black Lab - A tight representation of a classic black lab
- Not too Loud but Color for sure. Need to strike the right balance.