• US$150

• 25 designs

• 4 designers

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Logo Design Brief

We need a logo to represent a grant funded pilot project based in Ohio, led by a 501(C)(3) organization, Solutions from the Land (http://www.sfldialogue.net/), and The Ohio State University's Initiative for Food and AgriCultural Transformation (https://discovery.osu.edu/focus-areas/infact/).

Project Synopsis:
The Upper Midwest is faced with a growing demand for affordable and nutritious food, feed, fiber and energy, clean water in healthy watersheds, thriving wildlife habitats and other ecosystem services. However, this demand must be met with dwindling land resources and increasingly unpredictable weather. We need a transition to integrated landscape management of a resilient, climate-smart and multifunctional agriculture for our farms, communities and cities to continue to grow and prosper. Climate related disruptions to agricultural production in the region are projected to increase further over the next 25 years leading to declines in crop and livestock production due to pollination problems, weeds, diseases, insect pests, extreme weather and other naturally induced stresses. Furthermore, one in six Ohio families that are already experiencing low food security, as well as the even more troubling statistic, of one in four children that are not sure where their next meal will come from, is another challenge that must be overcome.
Through this initiative, which will link with and build upon the multi-stakeholder partnership’s that have been developing in the region, a diverse coalition of agricultural, environmental and food security leaders will construct a strategy and action plan for making Ohio agriculture more sustainable and resilient to the challenges before us. Based on a holistic and integrated approach to land management, the project leaders will identify, build and incubate value chains that support the sustainable production of food, feed, fiber, energy and ecosystem services, and the delivery of these goods and services up the food chain all the way to the most urban consumers.

While previous initiatives have largely been planning exercises designed to “increase production of farms”, our focus goes beyond this important dimension to include “getting food on tables”. In embracing the vision of Ohio agriculture helping to “feed the world”, we recognize that this starts with feeding our neighbors in Ohio.

Mission Statement:
The Ohio Smart Agriculture initiative will identify and implement pragmatic, proven, and innovative solutions to challenges confronting Ohio farmers in the face of environmental uncertainty and in support of a food system that benefits producers, the public, and the planet.

Vision:
Facing the specter of a rapidly changing and more unpredictable global environment, Ohio agriculture will adjust to these conditions and maintain a style of farming and a food system that benefits producers, consumers, the public, and the planet. Our vision is to boost profitability for farmers at all scales and in all settings (from rural to urban) while restoring environmental resilience, building strong communities, engaging consumers and ensuring public health and access to nutritious food.

Project Goals:
The goal of the initiative is to help Ohio and Upper Midwest farmers:
• Sustainably intensify productivity and profitability;
• Adapt to changing weather patterns and climatic conditions;
• Improve the efficiency – both economic and ecological – of farm operations;
• Increase the diversity of products produced and the diversity of producers;
• Extend that diversity across the region’s food value chain to transition agricultural landscapes into sustainable production platforms for producing nutrient rich food, improving public health, creating new economic opportunities for those who live below the poverty level, and by doing so improving the lives of vulnerable children.

Target Market(s)

Ohio stakeholders in the agriculture and anti-hunger communities

Logo Text

OSA

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• The official Ohio State University logo or Block 'O'

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Files

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