Flyer Design Project
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This customer received 18 flyer designs from 12 designers. They chose this flyer design from Tony Stevens as the winning design.
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Flyer Design Brief
We need a flyer design for our lock company called 'Dorset Locks'. It will be an A5 flyer delivered to local households advertising the benefits of upgrading their existing door locks to higher security , insurance approved ones.
We have the basic text/layout details and are looking forward to receiving your designs to help in the first stage of our new advertising programme.
Target Market(s)
This flyer is intended for general households.
I will be printing the final flyer as double sided, so it can be the same both sides or different each side depending on layout/content etc. any ideas suggestions will be much appreciated.
Industry/Entity Type
Advertising
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- HEADING- Something along the lines of 'Security Update', 'Security News' etc.
1) Basic facts- Every 37 seconds a home somewhere in Britain is burgled. In 70% of these burglaries the offenders gain entry through a door.
SUB HEADING- Who has the keys to your home?
TEXT- Over the years keys are lost, lent, borrowed, duplicated or not even handed over from previous owners and/or tennants.
Not only does this make your home more likely to be burgled it may also mean that your insurance policy will not cover you. As part of your insurance requirements you must have approved locks fitted, if they are not this can invalidate your policy.
Upgrading your homes security by upgrading and ensuring your locks are approved is a simple, cost-effective way to ensure not only your homes security but also your peace of mind.
For a free, no-obligation quotation from your local specialists call Dorset Locks on 01202 805999.
None of this text is essential but, i feel, gets the message across well. If you have other ideas then please feel free to use your own ideas.
At the bottom of the page in small lettering will be;
'Dorset Locks' is a trading name of Dorset Doors ltd. registered company no. 4884303. VAT #.987 5867 32. 7 The Square, Wimborne.
Our company uses red normally for our name etc. This is by no means a must have but may help, It would also be beneficial to have some photos etc. to help with the text. Any questions please ask.
Nice to have
- I look forward to receiving your ideas and interpretations, i hope this will lead to working with you on our other future projects.
Yours sincerely
Jamie Hodgetts.