"HoopDesignLiefde" a graphic design agency

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This customer received 112 logo designs from 34 designers. They chose this logo design from Sujit Banerjee as the winning design.
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We need a re-design of our logo. Our company is a Graphic Design Agency of Ad agency in Rotterdam, the Netherlands. See logo attached as it is right now. I Like logo's were the designer used the "less is more" method. Notice that this logo must be very professional.
Don't use standard vector/icons which you can find on the online image banks like Shutterstock/124rf etc. I will do a reversed image search with the logo's I like!
Target Market(s)
Small/middle business, starters
Industry/Entity Type
Ad Agency
Logo Text
HoopDesignLiefde.nl
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The text "HoopDesignLiefde.nl"
- Not necessary but can be add payoff/slogan:
- "Grafisch Design & DTP"
Nice to have
- Don't like to much fancy!
Should not have
- To much colours and NO standard shapes like you can find on Shutterstock and 123RF and such.