• US$160

• 25 designs

• 7 designers

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Newspaper Ad Design Brief

QIBT is an Australian education provider, providing pathways to study at Griffith University. For more information, please visit our website - www.qibt.qld.edu.au.

We require a creative concept to be developed that we can apply across various media including press ads, posters, digital, etc.

The concept will leverage a strong, single-minded message: “So close to Griffith University, you’re already there!” This message, we feel, speaks to our key value proposition.

It ultimately aligns QIBT to the Griffith brand and differentiates us away from our competitors. We are now seeking to creatively present this message - to bring it to life in a variety of mediums.

The creative must be simple, striking, and unique/memorable and build intrigue.

BACKGROUND/ TARGET MARKET:
The tertiary student market can be segmented into two groups: those for which Griffith University entry is “attainable” and those for which it is not. QIBT targets those in the latter, referred to as the “Aspirational” segment.

To do this effectively however requires QIBT to coordinate its brand position with that of Griffith University. A coordinated positioning is one in which Griffith University is the desired brand and QIBT is the enabler brand.

POSITIONING:
The creative should seek to position QIBT as the closest alternative (QIBT is directly interchangeable for first year at Griffith University) and therefore the preferred alternative (QIBT is preferred to competitors such as TAFE) to direct Griffith entry.

CREATIVE REQUIREMENTS:
Creative should leverage themes which reinforce our position and empower students to keep sight of their educational goals. The solution must not only be strong, but durable – to enable repeated application of the creative over the longer term – to effectively build awareness and position the QIBT brand.

Headline: So close to Griffith University, you’re already there!
Tagline: Your best alternative to direct entry
Key Selling Points:
• On-campus at Griffith
• Guaranteed entry to 2nd year
• Assisted learning for better results
• Your degree with no delay
Call to Action: qibt.com.au/griffith
Other:
• Design must include campus locations (text only): Brisbane & Gold Coast
• Must include joint QIBT/ Griffith logo – supplied.

Some of our regular corporate fonts have been supplied - ideally, some of these will be incorporated into the design.

SPECIFICATIONS:
Initial concept to be presented as a print ad: 153mm H x 243mm W.

For questions, please email qibt@navitas.com.

Target Market(s)

17-21 year old/ high school students.
Australian and onshore international students seeking access to university, but don't quiet meet the criteria for direct entry.

Industry/Entity Type

Education

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - The QIBT and Griffith joint logo - supplied
  - All content, as suggested in the project outline above (i.e.heading, tagline etc.)
  - Corporate colours: QIBT green - RGB 0 / 158 / 96, Griffith Red RGB 255 / 0 / 0
  

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Files

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