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Scale Partners - Business to business services for companies that are doing exciting things
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This customer received 33 logo designs from 4 designers. They chose this logo design from Sushmaa as the winning design.
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A$150
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33 designs
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4 designers
Logo Design Brief
Need a logo design for a business providing financial and other support services to start up and growing businesses. Emphasis on bold, clean and simple logo. To incorporate a graphic into the word Scale (eg up arrow on the letter 'l' for example or incorporating growth curve thru capital A if SCALE in caps) or a graphic that depicts scaleability - (context here is 'scaleable' ie scaling up ,growing, getting larger). Open to less conservative style fonts and graphics. Prefer fresh or bolder colour pallet over very traditional conventional colours in this sector and prefer not plain primary colours.
Updates
Project Deadline Extended Reason: We would like the example logo now attached to the design brief to be worked up by some designers. We would like to see something that refines the attached design making the 3 or 4 lines of the 'coloured' square more 3 dimensional, with clearer sharper lines of colour for each box and make it cleaner with more defined edges where the image intersects with the word SCALE. The colours used in the square should all be from the same palette eg lightest orange, mid orange, dark orange for example. Note they do not need to use orange - this is just referred to here to demonstrate the point. Added Wednesday, May 31, 2017
Target Market(s)
Business owners and people in finance looking for assistance with their business financial strategy, book keeping, tax and other support services.
Industry/Entity Type
Finance
Logo Text
Scale Partners (preferably not side by side). Emphasis on word Scale.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Scale in the logo
Nice to have
- incoporating idea of growth or scalability into the logo - in the word itself (see brief above) or in a graphic to sit along side (or close by ) the word Scale
Should not have
- Conservative colours (blue, purple)often associated with the sector.