• A$300

• 189 designs

• 64 designers

---

Logo Design Brief

I'm a personal trainer in a boutique gym and my business is called 'Jess Leigh Hogan'. In the coming months my services will be expanding to online wellness coaching, boutique health retreats, and national health and fitness activities. So I need a logo that can be appropriate for all services. I currently have a high end clientele, so that is why I have suggested the colours black, white and gold. I train both male and female clients, so I don’t want a style that is too feminine.

The use of a circle is preferred in the design to represent a holistic approach to health and fitness. However I am also open to other shapes, such as a square or diamond.

I closely follow the health and fitness approach of mind, body & spirit all interconnected, so if there is a symbol that fits with that, I'm happy for you to explore.

Shapes: circle, square or diamond with wording inside.

Text: 'Jess Leigh Hogan Fitness'.

Depending on design, could also incorporate my initials 'JLH'.

I have attached a number of files for inspiration.

Thank you for considering my project!!!

Target Market(s)

Upper class, higher socioeconomic demographic that can afford a higher end level of boutique personal training and wellness coaching services.

Industry/Entity Type

Health And Wellness

Logo Text

'Jess Leigh Hogan Fitness' OR 'JLH Fitness'

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Simple and clean lines, less is more.
• Either my full business name 'Jess Leigh Hogan Fitness' or just my initials 'JLH Fitness'.

Nice to have

• A clever symbol tying nicely into my brief of my text 'Jess Leigh Hogan Fitness'.
• Also, if possible, using my initials in the logo, if it works - 'JLH'.

Should not have

• Bold typography.
• Bright colours, only white, black, gold or if it works, bronze (possibly on the accents?)

---

Files

Download all files - 0.8 MB