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On Track Car Wash - logo needed
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This customer received 153 logo designs from 39 designers. They chose this logo design from versatile as the winning design.
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US$150
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153 designs
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39 designers
Logo Design Brief
We need a logo design for a new, modern tunnel car wash that will be called "On Track" car wash. The car wash uses a unique belt conveyor/track system that carries the car through the wash, kind of like a "people mover" at an airport.....hence the name "On Track". Our colors will be red and black, with white and grey/silver to contrast. The logo should be friendly and inviting, but should have a modern edge to it. Maybe even a "fast" look to it, with the letters italicized? We need it to fit inside a shape, to be used for signage on the side of the car wash building. The words "On Track" should stand out more prominently in the logo, compared to "Car Wash". Examples that we like are attached, as well as a rendering of the car wash facility.
Updates
Project Deadline Extended
Reason: The designers are doing a great job and we have several logos that we are highly interested in. We are in the midst of revisions and need just a little more time to finish up. Should be able to make a decision soon.
Added Thursday, May 25, 2017
Project Deadline Extended
Reason: Waiting on feedback from my project team. Should be able to make a decision by new deadline.
Added Friday, June 2, 2017
Target Market(s)
Everyone that drives a car. Working individuals that are in a hurry. Middle to upper-class women who don't want to get out of their car to hand wash it.
Logo Text
On Track Car Wash
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the words "On Track" and "Car Wash".
Nice to have
- It might be neat to have a "track" of some sort incorporated into the logo, or the use of two parallel lines that symbolize a car track, but this is not a "must have". I also like the use of an image of a "car" in some of the logos I have already seen, but again, not a "must have".
