Superfood brand needs a package label design

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This customer received 94 label designs from 5 designers. They chose this label design from Simon Hon as the winning design.

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Label Design Brief

We need a label design for a new superfood product by our brand JustGreens. The product is a superfood blend of organic powders such as spiralina, chlorella, wheatgrass etc.

Our first product is called Super Greens, and should have the following terms included on the front of the label under the product name:

Danish certified organic
Superfood blend

The product contains the following ingredients:

Maca, Moringa, Baobab, Spirulina, Chlorella, Wheatgrass

Other than that justgreens logo can be added as well, it is attached as well.
You can change the color to black if you wan't to - I will attach our logo with original AI files.

I will attach a picture of a product that I was really drawn to, that design inspired us to go this way. So the design should be white background, black text, simple and modern. I'm interested in both a white/black design AND/OR White background together with the same green as our logo.

The tube will have the following measurements:

89 mm internal diameter x 160 mm Overall length (Height)
The label should have a length to go all the way around the tube with a 6 mm overlap.

Outer diameter will be approx. 94 mm which should lead to a circumference of 295,3 mm + 6 mm overlap = 301 mm total label length.


Please let me know if you have any questions - thanks

Target Market(s)

Vegans, Organic interested clients, healthy living, Fitness, Juicers

Industry/Entity Type

Product


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • --
  • Organic logo:
  • --
  • Organic logo should be present and you can decide which one you think is best of the ones I attach. Below the logo the following text is mandatory with Myriad Pro Regular as a type-font (NOTE - this font is only mandatory for the organic logo, you can use what ever font you think is best for the overall design): I will attach an example of how the Organic EU logo should look like with text as well.
  • "EU-LOGO-HERE"
  • DK-ØKO-100
  • EU/ikke-EU-jordbrug
  • EU/non-EU Agriculture
  • Next to the EU organic logo we will place the danish organic logo which is attached as well, you can decide if it should be on the left or right side, it is a red Ø logo and has to stay red - danish law by the health department.
  • --
  • Nutritional Information
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  • The label should contain a Nutritional Information with the danish language as primary. By law in Denmark the language used should be danish but it is allowed to add the English word after the danish separated by a /
  • So it should be titled as Næringsindhold / Nutritional information
  • And contain the following:
  • energi (KJ/kcal)
  • • fedt / fat (g)
  • • - heraf mættede fedtsyrer / from saturated fat (g)
  • • kulhydrat / carbohydrates (g)
  • • - heraf sukkerarter / from sugar (g)
  • • protein (g)
  • • salt (g)
  • • kostfibre / dietary fiber (g)
  • --
  • Weight
  • --
  • 225g
  • --
  • Dietary supplement field
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  • Somewhere on label it is required by law that we add the following text:
  • I suggest on the back somewhere at the bottom.
  • "Dietary supplement / Kosttilskud"
  • --
  • Produced by fleld should be added
  • --
  • Produced by:
  • Naturalfit IVS
  • Spækhuggeren 18
  • 8960 Randers SØ
  • Denmark
  • --
  • Visit us field
  • --
  • www.justgreens.eu
  • --
  • Ingredients list
  • --
  • Ingredients / Ingredienser:
  • Maca, Moringa, Baobab, Spirulina, Chlorella, Wheatgrass
  • --
  • How to use the product
  • --
  • Instructions: Mix the superfood powder into 250 ml water with a twist of lemon, coconut water, green juice, smoothies, almond milk, or add to your favorit morning meal.
  • --
  • Storage field
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  • Storage: Keep in a cool and dry place away from sunlight. Keep away from children.
  • --
  • Expiration date
  • --
  • Batch:
  • Best before / Bedst før:
  • --
  • Barcode field
  • --
  • Make room for a barcode
Nice to have
  • You can add some cool logos indicating that the product is:
  • Certified organic
  • 100% vegan
  • No additives
  • Non-GMO
  • Gluten free
  • --
  • Our Mission text
  • --
  • Find room for a bogus text - this I will use to place a text describing our mission somthing like - "We wanna provide the world with the best possible superfood blends allowed our customers to get a product packed with antioxidants, vitamins and minerals to elevate their health to the next level. All our products are vegan friendly and GMO free - produced under the best possible circumstances." (That text is NOT the one we are gonna use, I just made it up real quick as an example.)
Should not have
  • Too many colors or patterns

Files
Download all files - 3.0 MB
AI
PNG
JPEG
JPEG
JPEG
JPEG
JPEG
Payments
1st place
€110
Total
€110

Project Deadline
08 Jun 2017 14:48:27 UTC
Language

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