Brand launch logo design. Graphic Design Contest

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Logo Design Brief
Need a logo designed for brand. We are launching an elite brand of hunting mountain fly fishing and military tactical gear. Think Brands like ArcTeryx, Patagonia, or Mountain Hardwear. but making military clothing too. We need something that is serious and not whimsy.
Brand name is VÍKINGR or VKŃGR (old norse for VIking)
Target Market(s)
High-end outdoor apparel for hunting and fly fishing, as well as building technical outerwear for elite military units.
Industry/Entity Type
Clothing
Logo Text
VÍKINGR or VKŃR
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name VÍKINGR or VKŃGR.
- Must be a design that is easy to print and embroider into clothing.
Nice to have
- A clean classy design that is easy to reproduce and says elite.
Should not have
- Animals, guns, fishing rods